Sold out
More about the book
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Book purchase
Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler, Joanne Scheff
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Standing Room Only: Strategies for Marketing the Performing Arts
- Language
- English
- Authors
- Philip Kotler, Joanne Scheff
- Publisher
- Harvard Business School Press
- Released
- 1997
- Format
- Hardcover
- ISBN10
- 0875847374
- ISBN13
- 9780875847375
- Series
- Rating
- 4.05 out of 5
- Description
- Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing