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- 267 pages
- 10 hours of reading
More about the book
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
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Driving Digital Strategy, Sunil Gupta
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Driving Digital Strategy
- Language
- English
- Authors
- Sunil Gupta
- Publisher
- Harvard Business Review Press
- Released
- 2018
- Format
- Hardcover
- Pages
- 267
- ISBN10
- 163369268X
- ISBN13
- 9781633692688
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Technology, Management & HR, Marketing & Sales
- Rating
- 3.9 out of 5
- Description
- Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management