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Discusses trends in the mature market, describes successful marketing techniques, and identifies common misconceptions about mature adults
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Successful Marketing to the 50+ Consumer, Jeff Ostroff
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Successful Marketing to the 50+ Consumer
- Language
- English
- Authors
- Jeff Ostroff
- Publisher
- Prentice Hall
- Released
- 1989
- Format
- Hardcover
- ISBN10
- 0138602719
- ISBN13
- 9780138602710
- Series
- Description
- Discusses trends in the mature market, describes successful marketing techniques, and identifies common misconceptions about mature adults