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With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.
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Environnement Produits - Products Environment, Thierry Petit, Eric Rabiller, Armelle Claudé
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- Title
- Environnement Produits - Products Environment
- Language
- English, French
- Authors
- Thierry Petit, Eric Rabiller, Armelle Claudé
- Format
- Paperback
- Pages
- 96
- ISBN10
- 2909617491
- ISBN13
- 9782909617497
- Series
- Description
- With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.