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It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
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Sport Marketing, Paul Blakey
- Language
- Released
- 2011
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- (Paperback)
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- Title
- Sport Marketing
- Language
- English
- Authors
- Paul Blakey
- Publisher
- Learning Matters
- Released
- 2011
- Format
- Paperback
- Pages
- 220
- ISBN10
- 0857250906
- ISBN13
- 9780857250902
- Series
- Rating
- 4 out of 5
- Description
- It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.