The Three Rules

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In The Three Rules, Michael Raynor and Mumtaz Ahmed provide a clear framework for achieving superior long-term performance. The adage "takeoffs are optional; landings are mandatory" applies to corporate performance as well, highlighting that while many companies may soar, only a few consistently excel. Through a comprehensive five-year study, the authors analyzed vast amounts of data to identify 18 companies with exceptional lifetime performance. They discovered that success hinges on executives' choices in three critical areas: price, position, and persistence. These rules empower leaders across various organizations to make tough decisions that foster sustained success. In times of pressure and uncertainty, understanding what strategies work best for top-performing companies is essential. Raynor, a Director at Deloitte Consulting LLP, specializes in corporate strategy, innovation, and growth, and is known for coauthoring The Innovator's Solution and authoring The Strategy Paradox. Ahmed, an engineer and accountant, contributes to the Strategy & Operations department at Deloitte Consulting LLP. Together, they offer valuable insights for leaders seeking to navigate the complexities of business and drive long-term success.