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- 288 pages
- 11 hours of reading
More about the book
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
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Persuasive Messages, Pamela Benoit, William Benoit
- Language
- Released
- 2008
- Binding
- (Paperback)
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- Title
- Persuasive Messages
- Language
- English
- Authors
- Pamela Benoit, William Benoit
- Publisher
- Wiley-Blackwell
- Released
- 2008
- Format
- Paperback
- Pages
- 288
- ISBN10
- 1405158212
- ISBN13
- 9781405158213
- Series
- Rating
- 3.6 out of 5
- Description
- Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.