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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
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Viral marketing : the science of sharing, Byron Sharp, Karen NelsonField
- Language
- Released
- 2013
- Binding
- (Paperback)
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- Title
- Viral marketing : the science of sharing
- Language
- English
- Authors
- Byron Sharp, Karen NelsonField
- Publisher
- Oxford University Press
- Released
- 2013
- Format
- Paperback
- Pages
- 128
- ISBN10
- 0195527984
- ISBN13
- 9780195527988
- Series
- Rating
- 3.7 out of 5
- Description
- Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.