The Digital Seeker
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Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy--asking not simply what does someone want, but why they want it--in order to achieve transformative results.
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The Digital Seeker, Raj K. De Datta
- Language
- Released
- 2021
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- Title
- The Digital Seeker
- Language
- English
- Authors
- Raj K. De Datta
- Publisher
- Columbia Business School Publishing
- Released
- 2021
- Format
- Hardcover with dust jacket
- ISBN10
- 0231202202
- ISBN13
- 9780231202206
- Category
- Computers, IT, Programming
- Description
- Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy--asking not simply what does someone want, but why they want it--in order to achieve transformative results.