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Strategic Marketing Decisions in Global Markets

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  • 343 pages
  • 13 hours of reading

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The focus of this text is on strategic marketing decision making in a global context.

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Strategic Marketing Decisions in Global Markets, Isobel Doole, Robin Lowe

Language
Released
2005
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(Paperback)
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Title
Strategic Marketing Decisions in Global Markets
Language
English
Publisher
Thomson
Released
2005
Format
Paperback
Pages
343
ISBN10
184480142X
ISBN13
9781844801428
Series
Rating
3.55 out of 5
Description
The focus of this text is on strategic marketing decision making in a global context.