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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
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Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Language
- Released
- 2009
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- (Hardcover)
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- Title
- Six Rules for Brand Revitalization
- Language
- English
- Authors
- Larry Light, Joan Kiddon
- Publisher
- Wharton
- Released
- 2009
- Format
- Hardcover
- Pages
- 218
- ISBN10
- 0136043313
- ISBN13
- 9780136043317
- Series
- Rating
- 3.65 out of 5
- Description
- This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.