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- 213 pages
- 8 hours of reading
More about the book
Co-published with Advertising Age, The Idea Writers explores the changing advertising-industry landscape while guiding both new and experienced copywriters through the process of developing compelling brand content and experiences that sell
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The Idea Writers, Teressa Iezzi
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Idea Writers
- Language
- English
- Authors
- Teressa Iezzi
- Publisher
- Macmillan
- Released
- 2010
- Format
- Paperback
- Pages
- 213
- ISBN10
- 0230613888
- ISBN13
- 9780230613881
- Series
- Rating
- 3.7 out of 5
- Description
- Co-published with Advertising Age, The Idea Writers explores the changing advertising-industry landscape while guiding both new and experienced copywriters through the process of developing compelling brand content and experiences that sell