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- 288 pages
- 11 hours of reading
More about the book
This is a practical introduction to advertising for small businesses where budgets may be limited but sales vital in an increasingly competitive environment. The book includes: the principles of advertising; advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; and public relations.
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Advertising for the Small Business, Nick Daws
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Advertising for the Small Business
- Language
- English
- Authors
- Nick Daws
- Publisher
- Otter Publications
- Released
- 1996
- Format
- Paperback
- Pages
- 288
- ISBN10
- 1899053085
- ISBN13
- 9781899053087
- Series
- Description
- This is a practical introduction to advertising for small businesses where budgets may be limited but sales vital in an increasingly competitive environment. The book includes: the principles of advertising; advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; and public relations.