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Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the Internet. Today's major e-commerce players are building borderless platforms that are overturning the brick-and-mortar model, and changing the way local businesses think. But is this good or bad?
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Marketplace 3.0, Hiroshi Mikitani
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketplace 3.0
- Language
- English
- Authors
- Hiroshi Mikitani
- Publisher
- Macmillan
- Released
- 2013
- Format
- Hardcover
- Pages
- 247
- ISBN10
- 0230342140
- ISBN13
- 9780230342149
- Series
- Rating
- 3.45 out of 5
- Description
- Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the Internet. Today's major e-commerce players are building borderless platforms that are overturning the brick-and-mortar model, and changing the way local businesses think. But is this good or bad?


