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- 299 pages
- 11 hours of reading
More about the book
Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly
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Managing Brand Equity, David A. Aaker
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Managing Brand Equity
- Language
- English
- Authors
- David A. Aaker
- Publisher
- Free Press
- Released
- 1991
- Format
- Hardcover
- Pages
- 299
- ISBN10
- 0029001013
- ISBN13
- 9780029001011
- Series
- Rating
- 4.05 out of 5
- Description
- Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorly