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Managing Brand Equity, David A. Aaker
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Hardcover with dust jacket)
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- Title
- Managing Brand Equity
- Language
- English
- Authors
- David A. Aaker
- Publisher
- Free Press
- Released
- 1991
- Format
- Hardcover with dust jacket
- ISBN10
- 0029001013
- ISBN13
- 9780029001011
- Category
- Business and Economics, Marketing and PR