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The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
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Hitting the Sweet Spot, Lisa Fortini-Campbell
- Language
- Released
- 2001
- Binding
- (Paperback)
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- Title
- Hitting the Sweet Spot
- Language
- English
- Authors
- Lisa Fortini-Campbell
- Publisher
- The Copy Workshop
- Released
- 2001
- Format
- Paperback
- ISBN10
- 1887229094
- ISBN13
- 9781887229098
- Series
- Tags
- Business
- Rating
- 3.65 out of 5
- Description
- The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.