More about the book
The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
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Hitting the Sweet Spot, Lisa Fortini-Campbell
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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