More about the book
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Book purchase
A Dictionary of Marketing, Charles Doyle
- Language
- Released
- 2016
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.