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The final chapter on future developments covers expected future trends in the area of marketing information systems.
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Marketing and Information Technology, John O'Connor, Eamonn Galvin
- Language
- Released
- 1997
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- (Paperback)
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- Title
- Marketing and Information Technology
- Language
- English
- Authors
- John O'Connor, Eamonn Galvin
- Publisher
- Pitman Publishing
- Released
- 1997
- Format
- Paperback
- Pages
- 304
- ISBN10
- 0273626442
- ISBN13
- 9780273626442
- Series
- Rating
- 2.65 out of 5
- Description
- The final chapter on future developments covers expected future trends in the area of marketing information systems.