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The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.
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The Quest for Global Dominance, Vijay Govindarajan, Anil K. Gupta
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €9.99
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- Title
- The Quest for Global Dominance
- Language
- English
- Authors
- Vijay Govindarajan, Anil K. Gupta
- Publisher
- Jossey-Bass
- Released
- 2001
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 0787957216
- ISBN13
- 9780787957216
- Series
- Rating
- 3.7 out of 5
- Description
- The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.