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The International Encyclopedia of Marketing, European Marketing Confederation
- Language
- Released
- 1997
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- Title
- The International Encyclopedia of Marketing
- Language
- English
- Authors
- European Marketing Confederation
- Publisher
- Butterworth-Heinemann
- Released
- 1997
- Format
- Hardcover
- ISBN10
- 0750635010
- ISBN13
- 9780750635011
- Category
- Business and Economics