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More about the book
Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.
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The Curse of the Mogul, Bruce C. N. Greenwald, Jonathan A. Knee, Ava Seave
- Language
- Released
- 2009
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €4.09
Payment methods
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- Title
- The Curse of the Mogul
- Language
- English
- Publisher
- Portfolio
- Released
- 2009
- Format
- Hardcover
- Pages
- 304
- ISBN10
- 1591842646
- ISBN13
- 9781591842644
- Series
- Rating
- 4.05 out of 5
- Description
- Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.