Parameters
- 304 pages
- 11 hours of reading
More about the book
Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.
Book purchase
The Curse of the Mogul, Bruce C. N. Greenwald, Jonathan A. Knee, Ava Seave
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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