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  • 304 pages
  • 11 hours of reading

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Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.

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The Curse of the Mogul, Bruce C. N. Greenwald, Jonathan A. Knee, Ava Seave

Language
Released
2009
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(Hardcover)
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4.1
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38 Ratings

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Title
The Curse of the Mogul
Language
English
Publisher
Portfolio
Released
2009
Format
Hardcover
Pages
304
ISBN10
1591842646
ISBN13
9781591842644
Series
Rating
4.05 out of 5
Description
Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce.