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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
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Managing public relations, James E Grunig, Todd Hunt
- Language
- Released
- 1984
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Managing public relations
- Language
- English
- Authors
- James E Grunig, Todd Hunt
- Publisher
- Thomson
- Released
- 1984
- Format
- Hardcover
- ISBN10
- 0030583373
- ISBN13
- 9780030583377
- Series
- Rating
- 4.25 out of 5
- Description
- Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.