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This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.
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An Introduction to Business Strategy, Tony Morden
- Language
- Released
- 1999
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- (Paperback)
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- Title
- An Introduction to Business Strategy
- Language
- English
- Authors
- Tony Morden
- Publisher
- McGraw-Hill Publishing Co.
- Released
- 1999
- Format
- Paperback
- Pages
- 432
- ISBN10
- 0077094514
- ISBN13
- 9780077094515
- Series
- Description
- This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.