Sold out
An Introduction to Business Strategy
Authors
More about the book
This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.
Book purchase
An Introduction to Business Strategy, Tony Morden
- Language
- Released
- 1999
- Binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- An Introduction to Business Strategy
- Language
- English
- Authors
- Tony Morden
- Publisher
- McGraw-Hill
- Released
- 1999
- Format
- Paperback
- Pages
- 432
- ISBN10
- 0077094514
- ISBN13
- 9780077094515
- Series
- Categories
- Tags
- Business
- Description
- This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.