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"Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.". "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.
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Value sweep : mapping corporate growth opportunities, Martha Amram
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Value sweep : mapping corporate growth opportunities
- Language
- English
- Authors
- Martha Amram
- Publisher
- Harvard Business Press
- Released
- 2002
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 1578514584
- ISBN13
- 9781578514588
- Series
- Rating
- 4 out of 5
- Description
- "Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.". "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.