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Examines and analyzes in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. Public relations - Corporations.
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Strategic Communications Management, Laura Mazur, Jon White
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Strategic Communications Management
- Language
- English
- Authors
- Laura Mazur, Jon White
- Publisher
- Addison-Wesley Longman
- Released
- 1995
- Format
- Hardcover
- Pages
- 277
- ISBN10
- 0201593769
- ISBN13
- 9780201593761
- Series
- Rating
- 4.5 out of 5
- Description
- Examines and analyzes in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. Public relations - Corporations.