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Exploring mutual influences of information, new media and human behaviour and how they influence one another in the business and marketing spheres, this text includes a number of case studies from leading companies world-wide.
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The New Marketing Era, Paul Postma
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The New Marketing Era
- Language
- English
- Authors
- Paul Postma
- Publisher
- McGraw-Hill Companies
- Released
- 1999
- Format
- Hardcover
- ISBN10
- 0070526753
- ISBN13
- 9780070526754
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Marketing & Sales, Marketing and PR
- Rating
- 4.65 out of 5
- Description
- Exploring mutual influences of information, new media and human behaviour and how they influence one another in the business and marketing spheres, this text includes a number of case studies from leading companies world-wide.