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The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing".
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The Great Marketing Turnaround, Thomas L. Collins, Stan Rapp, Tom Collins
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Hardcover)
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