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Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
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Competitive Intelligence, Larry Kahaner
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Competitive Intelligence
- Language
- English
- Authors
- Larry Kahaner
- Publisher
- Touchstone Book
- Released
- 1996
- Format
- Hardcover
- Pages
- 300
- ISBN10
- 0684810743
- ISBN13
- 9780684810744
- Series
- Rating
- 3.8 out of 5
- Description
- Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.