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Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
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The Marketing Book, Michael John Baker
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Marketing Book
- Language
- English
- Authors
- Michael John Baker
- Publisher
- Routledge
- Released
- 2003
- Format
- Paperback
- Pages
- 834
- ISBN10
- 0750655364
- ISBN13
- 9780750655361
- Series
- Description
- Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.