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'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.
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The New Brand Spirit, Marjorie Thompson, Christian A Conrad
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The New Brand Spirit
- Language
- English
- Authors
- Marjorie Thompson, Christian A Conrad
- Publisher
- Routledge
- Released
- 2013
- Format
- Hardcover
- Pages
- 352
- ISBN10
- 0566092441
- ISBN13
- 9780566092442
- Series
- Description
- 'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.