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- 371 pages
- 13 hours of reading
More about the book
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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Advertising Campaign Strategy, Donald Parente
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Advertising Campaign Strategy
- Language
- English
- Authors
- Donald Parente
- Publisher
- South Western Educational Publishing
- Released
- 2000
- Format
- Hardcover
- Pages
- 371
- ISBN10
- 003021114X
- ISBN13
- 9780030211140
- Series
- Rating
- 3.65 out of 5
- Description
- This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.