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This volume puts together an argument for the importance of a business vision, presenting examples of companies that lost focus trying to grow without it. It lays out a precise framework for creating and communicating a vision, combining a firm's values, competencies and methods
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Guiding Growth, Mark Lipton
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Guiding Growth
- Language
- English
- Authors
- Mark Lipton
- Publisher
- Harvard Business Press
- Released
- 2003
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 1578517060
- ISBN13
- 9781578517060
- Series
- Rating
- 3.85 out of 5
- Description
- This volume puts together an argument for the importance of a business vision, presenting examples of companies that lost focus trying to grow without it. It lays out a precise framework for creating and communicating a vision, combining a firm's values, competencies and methods