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- 223 pages
- 8 hours of reading
More about the book
Offers a look at war games run by large consulting firms that keep their brand managers and project leaders competitive in the high-stakes game of planning, marketing, and selling.
Book purchase
Business War Games, Benjamin Gilad, Todd Stitzer
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Business War Games
- Language
- English
- Authors
- Benjamin Gilad, Todd Stitzer
- Publisher
- Career PressInc
- Released
- 2008
- Format
- Hardcover
- Pages
- 223
- ISBN10
- 1601630301
- ISBN13
- 9781601630308
- Series
- Rating
- 3.55 out of 5
- Description
- Offers a look at war games run by large consulting firms that keep their brand managers and project leaders competitive in the high-stakes game of planning, marketing, and selling.