You'll get the exact copy in the photo
Parameters
- 214 pages
- 8 hours of reading
More about the book
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--
Book purchase
The Moment of Clarity, Christian Madsbjerg, Mikkel Rasmussen
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €6.49
Payment methods
We’re missing your review here.
- Title
- The Moment of Clarity
- Language
- English
- Authors
- Christian Madsbjerg, Mikkel Rasmussen
- Publisher
- Harvard Business Review Press
- Released
- 2014
- Format
- Hardcover
- Pages
- 214
- ISBN10
- 1422191907
- ISBN13
- 9781422191903
- Series
- Tags
- Non-Fiction, Art & Culture, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Science, Design, Sociology, Marketing & Sales, Leadership
- Rating
- 3.9 out of 5
- Description
- "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--