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Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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Strategic Marketing for Nonprofit Organizations, Philip Kotler, Alan R. Andreasen
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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