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How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.
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What's a Saatchi and how Come We Have Two of Them?, Thomas Jordan
- Language
- Released
- 2002
- Binding
- (Hardcover)
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- Title
- What's a Saatchi and how Come We Have Two of Them?
- Language
- English
- Authors
- Thomas Jordan
- Publisher
- Graphis
- Released
- 2002
- Format
- Hardcover
- Pages
- 128
- ISBN10
- 1932026029
- ISBN13
- 9781932026023
- Series
- Rating
- 4 out of 5
- Description
- How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.