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Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base
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European business and marketing, Phil Harris, Frank McDonald
- Language
- Released
- 2004
- Binding
- (Hardcover)
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- Title
- European business and marketing
- Language
- English
- Authors
- Phil Harris, Frank McDonald
- Publisher
- SAGE Publications Ltd
- Released
- 2004
- Format
- Hardcover
- Pages
- 336
- ISBN10
- 0761966048
- ISBN13
- 9780761966043
- Series
- Tags
- Business, Marketing and PR
- Description
- Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base