Series
Parameters
- 260 pages
- 10 hours of reading
More about the book
What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion
Book purchase
Behavioral Economics the Basics, Philip J. Corr, Anke C. Plagnol
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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