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Parameters
- 260 pages
- 10 hours of reading
More about the book
What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion
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Behavioral Economics the Basics, Philip J. Corr, Anke C. Plagnol
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Behavioral Economics the Basics
- Language
- English
- Authors
- Philip J. Corr, Anke C. Plagnol
- Publisher
- Routledge, Taylor & Francis Group
- Released
- 2019
- Format
- Paperback
- Pages
- 260
- ISBN10
- 1138228915
- ISBN13
- 9781138228917
- Series
- The Basics
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Economics
- Rating
- 4 out of 5
- Description
- What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion