Sold out
Parameters
More about the book
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
Book purchase
Marketing management. A strategic approach with a global orientation, Harper W. Boyd, JeanClaude Larréché, Orville C. Walker
- Language
- Released
- 1995
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.