Sold out
More about the book
Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
Book purchase
Advertising, Maurice I. Mandell
- Language
- Released
- 1980
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Advertising
- Language
- English
- Authors
- Maurice I. Mandell
- Publisher
- Prentice-Hall, Inc.
- Released
- 1980
- Format
- Hardcover
- ISBN10
- 0130144495
- ISBN13
- 9780130144492
- Series
- Description
- Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign