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- 288 pages
- 11 hours of reading
More about the book
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
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The DNA of Customer Experience, Colin Shaw
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The DNA of Customer Experience
- Language
- English
- Authors
- Colin Shaw
- Publisher
- Palgrave Macmillan
- Released
- 2007
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 0230500005
- ISBN13
- 9780230500006
- Series
- Rating
- 3.8 out of 5
- Description
- As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.