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- 968 pages
- 34 hours of reading
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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
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Electronic Commerce 2010, David King, Efraim Turbain, Hyun-Jae Lee, Ting-Peng Liang, Deborrah Turban
- Language
- Released
- 2009
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- (Paperback)
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- Title
- Electronic Commerce 2010
- Language
- English
- Publisher
- Pearson Education, Limited
- Released
- 2009
- Format
- Paperback
- Pages
- 968
- ISBN10
- 0137034652
- ISBN13
- 9780137034659
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Technology, Marketing & Sales
- Rating
- 4.85 out of 5
- Description
- For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .