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This book is a step-by-step proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! bull; The Highly Effective Marketing Plan is very practical, providing a step-by-step process without any marketing-speak or jargon. bull; The Highly Effective Marketing Plan can be used by small start up companies and multinationals alike. It is for marketing people, and non-marketing people; chief executives and new people looking to get on.
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The Highly Effective Marketing Plan, Peter Knight
- Language
- Released
- 2004
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- Title
- The Highly Effective Marketing Plan
- Language
- English
- Authors
- Peter Knight
- Publisher
- Pearson Education
- Released
- 2004
- ISBN10
- 0273687867
- ISBN13
- 9780273687863
- Category
- Marketing and PR
- Description
- This book is a step-by-step proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! bull; The Highly Effective Marketing Plan is very practical, providing a step-by-step process without any marketing-speak or jargon. bull; The Highly Effective Marketing Plan can be used by small start up companies and multinationals alike. It is for marketing people, and non-marketing people; chief executives and new people looking to get on.