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"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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The Growth Drivers, Andy Bird
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Growth Drivers
- Language
- English
- Authors
- Andy Bird
- Publisher
- John Wiley & Sons
- Released
- 2011
- Format
- Hardcover
- ISBN10
- 1119953316
- ISBN13
- 9781119953319
- Series
- Rating
- 3.35 out of 5
- Description
- "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--