Sold out
More about the book
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject.
Book purchase
Marketing Research, Naresh K. Malhotra, David F. Birks
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Marketing Research
- Language
- English
- Authors
- Naresh K. Malhotra, David F. Birks
- Publisher
- Financial Times Prentice Hall
- Released
- 2005
- Format
- Paperback
- Pages
- 777
- ISBN10
- 0273695304
- ISBN13
- 9780273695301
- Series
- Rating
- 3.8 out of 5
- Description
- Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject.