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- 777 pages
- 28 hours of reading
More about the book
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.
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Marketing Research, Naresh K. Malhotra, David F. Birks
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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