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Sales force management

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  • 727 pages
  • 26 hours of reading

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This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.

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Sales force management, Gilbert A. Churchill

Language
Released
2000
Binding
(Hardcover)
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Title
Sales force management
Language
English
Released
2000
Format
Hardcover
Pages
727
ISBN10
0070275556
ISBN13
9780070275553
Series
Rating
5 out of 5
Description
This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.