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This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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Strategic Marketing Management Cases, David W. Cravens, Victoria Lynn Crittenden, Charles W. Lamb
- Language
- Released
- 1998
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- (Paperback)
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- Title
- Strategic Marketing Management Cases
- Language
- English
- Publisher
- Irwin
- Released
- 1998
- Format
- Paperback
- ISBN10
- 0256261253
- ISBN13
- 9780256261257
- Series
- Description
- This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.