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More about the book
Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
Book purchase
The Online Advertising Playbook, Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Language
- Released
- 2007
- Binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €3.99
Payment methods
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- Title
- The Online Advertising Playbook
- Language
- English
- Authors
- Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Publisher
- John Wiley & Sons
- Released
- 2007
- Format
- Hardcover
- ISBN10
- 0470051051
- ISBN13
- 9780470051054
- Series
- Tags
- Business, Marketing and PR
- Rating
- 3.1 out of 5
- Description
- Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.