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Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
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The Online Advertising Playbook, Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Online Advertising Playbook
- Language
- English
- Authors
- Joe Plummer, Taddy Hall, Robert Barocci, Steve Rappaport
- Publisher
- John Wiley & Sons
- Released
- 2007
- Format
- Hardcover
- ISBN10
- 0470051051
- ISBN13
- 9780470051054
- Series
- Rating
- 3.1 out of 5
- Description
- Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.