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The Online Advertising Playbook
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More about the book
Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
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The Online Advertising Playbook, Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport
- Language
- Released
- 2007
- Binding
- (Hardcover)
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- Title
- The Online Advertising Playbook
- Language
- English
- Authors
- Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport
- Publisher
- John Wiley & Sons Inc
- Released
- 2007
- Format
- Hardcover
- ISBN10
- 0470051051
- ISBN13
- 9780470051054
- Series
- Tags
- Business, Marketing and PR
- Rating
- 3.1 out of 5
- Description
- Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.