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A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
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What Customers Want, Anthony Ulwick
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- What Customers Want
- Language
- English
- Authors
- Anthony Ulwick
- Publisher
- McGraw-Hill
- Released
- 2005
- Format
- Hardcover
- Pages
- 256
- ISBN10
- 0071408673
- ISBN13
- 9780071408677
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Design, Management & HR, Series, Entrepreneurship
- Rating
- 4.05 out of 5
- Description
- A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.