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In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
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Kellogg On Advertising & Media, Bobby J. Calder
- Language
- Released
- 2008
- Binding
- (Hardcover)
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- Title
- Kellogg On Advertising & Media
- Language
- English
- Authors
- Bobby J. Calder
- Publisher
- Kellog
- Released
- 2008
- Format
- Hardcover
- ISBN10
- 0470119861
- ISBN13
- 9780470119860
- Series
- Rating
- 3.35 out of 5
- Description
- In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.